In this day and age, most small businesses have realised how important it is to have (at the very least) a Facebook business page.
And to keep costs down, most small business owners are running their pages themselves.
And because they’re better at running their business than at running social media, silly mistakes that are easy to fix creep in.
Here are 7 of the most obvious, and how to correct or avoid them:
So many times I see business creating a Group on Facebook .. and I often get asked “Do I need a Facebook Business Page or a Group?”
I think the clue’s in the name, personally 😉
If you have a BUSINESS, (ie: you’re wanting to do something that earns an income, makes money in some way) then should you have a BUSINESS Page or a Group, on Facebook? (Don’t all answer at once now ;))
And let’s not even start on people who use PERSONAL PROFILES for their BUSINESSES … apart from being against Facebook’s Usage Policy, that’s just silly!
Here’s the thing: Personal Profiles are for people (individuals), Business Pages on Facebook are for businesses and Groups are for social groups, like a book club, sports group or team, movie night club, church group etc.
And here’s why:
Client: “Everyone knows that Facebook’s just for kids. Only teenagers use it to play those stupid farm games and change their relationship status every day and write silly comments on each others’ photos. Oh, and it’s quite nice for me to send photos of the kids to my folks. ”
Me: “So your folks are on Facebook?”
Me: “And you’re on Facebook?”
Me: “And how old are you and your folks? ;)”
Client: “err … ”
Competitions are an awesome way to promote your brand, get people talking about your products or services and get them to do some marketing on your behalf. It’s viral marketing at its sweetest.
I got an email today with a 1Mb Word attachment advertising the sender’s product. The email instructions went as follows: “Send this email to 10 friends and cc us and you’ll be entered into a draw to win this great prize (the product).”
The product sounded really good, so I did just that.
The results of my sending were as follows:
– one email address I used was to myself to test, that went through fine
– four of the other email addresses got bounced as spam
– two of my friends emailed me to say they had it already
– I made a typo in one of the other email addresses so that bounced
– Two email addresses went through fine
– the sender’s email address that I had to cc it to bounced because their mailbox was full (of a billion x 1Mb Word doc attachments, I’d imagine)
So they didn’t even know I’d entered! And I’d used up at least 11Mb of my bandwidth!! (And here in South Africa, that’s an issue!)
Note to self: Send snotty email to competition holder as soon as they’ve cleared their email box to explain to them that this is clearly NOT the way to run an email campaign!
I got a call from a friend the other day – she works for her mom occasionally, and her mom wanted her to redo the company business cards for their boss, but she didn’t have the right programs to do it in. Her mom wanted her to use Powerpoint, because why should she pay a designer when she knew exactly what she wanted?
I laughed. I couldn’t help myself 😉
I read lots of blogs. I read my clients’ blogs; I read blogs about animal welfare (my pet charity). I read design blogs x lots (in a bid to keep at the forefront of my craft) and I read horse riding blogs (my hobby). I read my friends’ blogs on many different subjects because I like my friends; and I read strangers’ blogs because the topic sounds interesting. So I read a lot 🙂
I’ve noticed that the most popular blogs all have the same few things in common tho…