How to Make the Web Work for Your Business in 5 Steps

I recently came across an article on one of my very favourite blogs,  FreelanceSwitch by Patrick Neeman of UsabilityCounts.
It so perfectly summed up what I wish I could explain to every single client and potential client out there, that with permission, I’ve reproduced his article here:



How not to run an email competition

Competitions are an awesome way to promote your brand, get people talking about your products or services and get them to do some marketing on your behalf. It’s viral marketing at its sweetest.
I got an email today with a 1Mb Word attachment advertising the sender’s product. The email instructions went as follows: “Send [...]



Who are you calling a twit?!

Twitter Explained by Tweeternet:
Twitter is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”



Social Networking for the Business Owner

According to Digizen, Social Networking can be broadly defined as Internet- or mobile-device-based social spaces designed to facilitate communication, collaboration and content sharing across networks of contacts. Digizen goes on to say that social networking services are changing the ways in which people use and engage with the Internet and with each other. But are [...]



Does Your Small Business Need a Blog?

It seems as if everyone has one, and experts say they’re a great marketing tool. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers. But is the time commitment worth it?