Twitter Explained by Tweeternet:
Twitter is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”
I’m sure that by now, most of you are familiar with Facebook, and have discovered the facebook “Status update” facility. Twitter’s pretty much that.
Watch the “Twitter in Plain English” video:
What the video doesn’t mention is that Twitter is a surprisingly powerful, free marketing tool for businesses of all sizes.
Ian Cowley, Director and co-founder of the UK based Setfire Media, mentions 18 Super Useful Ways To Use Twitter in his blog, Cowley On… – Here is my paraphrased 5 Best Reasons for Businesses to Join Twitter:
1. Get exposure. Get you or your company or your services known. Be vocal and get involved.
Working on the same principles as Facebook; the more people who know about what you do, the more your services are going to be spoken about and recommended. Start by putting a “follow me on twitter” link on your website and Facebook group or page as soon as you sign up on Twitter!
2. Notify your client base You can use Twitter to quickly push news out to your clients. Get your customers to follow you on twitter. Use it to notify of new products; sales; promotions; competitions and blog posts.
3. Get advice. Use your followers as a “Collective Brain” and an instant polling station. This is a fantastic way to get ideas, inspiration and find directions for reasearch paths that you may not have known about!
4. Announce your blog posts. Use Twitter to inform your network of blog or website updates and drive traffic to your website.
5. Monitor chatter about your brand. See what people are saying about your company or your brand. Monitor your reputation and respond. Using a tool such as Tweet Scan makes it easy.
The bottom line is this: People are talking about you, your business and your services on Twitter anyway (and if they’re not yet, they soon will be!). Your choices are simple: Put yourself in a place to hear it and capitalise on it… or ignore it and let your competition capitalise on it instead.
BUT I DON’T HAVE TIME FOR TWITTER!
Perry Belcher, Seriously Bad Ass Marketer & Neurological Copywriter says a few words on the subject:
He makes a very valid point: If you don’t make time to listen to and pay attention to your clients on Twitter, someone else will.
– The anatomy of an effective blog post
– Facebook groups and pages
– Social Networking Netiquette
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